Key themes for 2012 GSMA Mobile World Congress: Analyst Preview

With just four weeks to go before the big event, Mobile World Live interviewed a selection of experienced analysts – sourced from the judging panel of this year’s GSMA Global Mobile Awards. Here is what they think will be the hottest topics and themes in Barcelona, at the 2012 Mobile World Congress.

Ben Wood, Chief of Research, CCS Insight

“Thin is in!” back as a defining characteristic of mobile design (handsets, tablets, ultra books etc.).

Francisco Jeronimo, Research Manager, European Mobile Devices, IDC

“integration between the different screens……. smartphones with tablets and TVs ….”

Ken Johnstone, CEO & Founder, INQ Mobile

“debate around HTML5; how quickly it will get traction, how powerful it will be..”

Andrew Lim, Publisher, Recombu.com

“will shift away from hardware….to operating systems and apps”

Nuno Goncalves Pedro, Managing Partner, Kii Capital

“who are going to be the content delivery winners of the world”

David MacQueen, Director, Wireless Media Strategies, Strategy Analytics

“social and location are still very, very big”

Paolo Pescatore, Director of Operator Strategy, Application & Content, CCS Insight

“role of apps has increased in prominence…with many more developers showcasing apps”

Steve Costello, Mobile Apps Briefing

“Nokia & Microsoft…..interesting to see how that relationship has played out”



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